As a participant, you’ll be tasked with creating a detailed B2B buyer persona for a company in a specific industry. You'll dive into the psyche of decision-makers, uncover their pain points, goals, and buying behaviors. Armed with these insights, you'll develop a customized marketing campaign that speaks directly to your persona’s needs, using the latest B2B marketing strategies, tools, and channels.

You'll need to:

1. Develop a Buyer Persona: Based on a provided business profile, create a persona that represents the ideal decision-maker in the company. Think about job titles, challenges, objectives, and how they make purchasing decisions.

2. Create a Targeted Marketing Campaign: Design a marketing campaign that targets your persona across the most effective B2B channels—whether it's LinkedIn, email marketing, webinars, or content marketing. Craft compelling messaging, decide on content formats, and select KPIs to measure success.

3. Pitch Your Strategy: Present your persona and campaign to a panel of expert judges. In your pitch, you’ll explain why your campaign will resonate with the target persona, how you’ve tailored your strategy to address their specific needs, and the expected business impact.

Why You Should Participate:

• Showcase Your Expertise: This challenge gives you the perfect platform to demonstrate your strategic thinking, creativity, and knowledge of B2B marketing trends.

• Gain Real-World Experience: By developing a persona and campaign from scratch, you’ll hone your skills in market research, content creation, audience segmentation, and campaign execution—all critical skills for today’s B2B marketer.

• Get Noticed: The challenge offers the opportunity to have your work recognized by industry experts. Stand out as a top performer and gain exposure to potential employers, clients, or collaborators.

• Win Valuable Prizes: The winner will receive exclusive prizes such as mentorship from senior B2B marketers, premium B2B marketing software, and the opportunity to feature your campaign as a case study in future events or on the expo's website.

  
  

Who Can Participate:

• This challenge is open to B2B marketers, entrepreneurs, content creators, and anyone passionate about marketing strategy and customer acquisition in the B2B space.
• Whether you're an experienced professional or just getting started, if you’re looking to showcase your skills and learn new approaches to B2B marketing, this challenge is for you.

How It Works:

• Preparation: Review the business profile you receive and start researching your target persona. Utilize available tools and resources at the expo to support your efforts.

• Execution: Develop your persona and create a full marketing campaign that includes content ideas, channel strategies, and metrics to measure success.

• Pitch: You’ll have a limited time (5-10 minutes) to present your campaign and persona to a panel of judges. Be ready to defend your choices, explain your strategies, and highlight how your campaign will drive tangible business results.

  
  

Join Now and Show the B2B Marketing World What You’ve Got!

Take on the challenge, test your skills, and bring your A-game. Whether you're seeking to gain practical experience or just want to prove your expertise, this is your opportunity to shine in the competitive world of B2B marketing.